Salling Group will now invest in startups with a new half billion kroner fund

Salling Group is now officially opening for applications to the Salling Seeds investment fund, which has a framework of DKK 500 million. The fund has been established as part of the Group’s Aspire28 strategy and marks a strategic shift in the work with innovation and partnerships.

The aim is to invest in startups and scaleups that can contribute solutions in areas such as new technology, digital customer experiences, sustainability and new consumer trends – with the potential to develop the retail industry and strengthen Salling Group’s core business in the long term.

“We have a strong focus on running and optimizing our business every day, but the retail industry is constantly changing. With Salling Seeds, we want to bridge the gap between the innovative strength we see in entrepreneurs and the scale and experience we bring in ourselves,” says Andreas Møballe, Head of Strategy, Mergers & Acquisitions and Salling Seeds at Salling Group, in a press release.

Salling Seeds will typically invest between DKK 5 and 25 million in the first round, depending on the stage and growth potential of the company. The fund looks at everything from early seed companies to more mature scaleups that can deliver tangible improvements for customers, employees and operations.

Global outlook with a European focus

Although the fund operates globally, the investments will initially focus on Europe, where Salling Group believes the synergies with the group’s existing activities and network are greatest.

“We know that many talented entrepreneurs struggle for both capital and qualified sparring partners. With Salling Seeds, we can offer both – and as a major Northern European retail group with activities in six countries, we can contribute with scale, knowledge and a large network that can support and create growth for innovative companies,” says Andreas Møballe.

Headquartered in Aarhus, Denmark, the group operates 2,100 stores in Denmark, Germany, Poland, Estonia, Latvia and Lithuania, has an annual turnover of DKK 86 billion and employs around 70,000 people. The investment in Salling Seeds is part of a broader strategy to become stronger through growth, acquisitions and investments in innovation, technology and sustainability.

“Retail is rapidly evolving and innovation knows no borders. We approach the market with an open mind and look for solutions that can both strengthen our business – and make a real difference for customers,” says Andreas Møballe.

Indlægget Salling Group will now invest in startups with a new half billion kroner fund blev først udgivet på TechSavvy.