PriceShape acquires Swedish competitor and moves closer to European leadership
Priceindx has more than 20 employees and is the market leader in Sweden in price tracking and competitor analysis. The technology is used by online retailers to maintain competitiveness and optimize profitability. With the acquisition, PriceShape immediately becomes one of the dominant players in Sweden, where demand for price monitoring solutions is growing as consumers search for the best online prices.
PriceShape announces this in a press release.
“We are impressed with the business Priceindx has built in Sweden since 2006 and their success in attracting some of the country’s biggest brands. We are almost as big as they are in Sweden, but in this case the combination creates more than the sum of its parts and we look forward to drawing on their expertise and experience. I believe that together we can build something even bigger, and we look forward to continuing the close collaboration with both existing and new customers in Sweden,” says co-founder and co-CEO Frederik Christiansen, who together with co-founder Kasper Rittig Strand founded PriceShape in 2018.
In 2024, the founders sold half of the company to the British private equity fund Copilot Capital, which has since financed a significant growth strategy. In that time, the company has grown from 50 to 120 employees and is now active in 28 international markets.
The investment from Copilot Capital will be used for both organic growth and strategic acquisitions with the ambition to create a European market leader. According to PriceShape, additional acquisition opportunities are currently being explored in several countries.