Danish Fintech Secures Major Investment for AI that Predicts Customer Life Events
The Aarhus-based fintech company Predicti has raised approximately 29 million Danish kroner ($4.2 million) in a new investment round. The capital will be used to expand the company’s AI-based platform, which enables banks, insurance companies, and pension providers to predict key life events of their customers and offer products at the right time.
The investment is led by Swiss TX Ventures and Danish Dreamcraft Ventures, with participation from Plug and Play and several other investors.
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Predicti combines public registry data with machine learning to create a system that can predict events such as home purchases, relocations, or business establishments. These insights are converted into product recommendations, delivered through digital channels or directly to advisors. This allows financial companies to react before customers request a product, while reducing the risk of customers seeking alternatives elsewhere.
The company was founded in 2022 by Jakob Vang Glud, Nikolaj Mikkelsen, and Magnus Larsen. It is headquartered in Aarhus with hubs in Copenhagen and Lithuania, and is expanding to the rest of the Nordic region. Predicti is experiencing growing demand as the relationship between customers and financial institutions increasingly moves to digital channels, where traditional advisory models are under pressure.
With the new capital, Predicti will accelerate the development of its technology while strengthening its presence in the Nordic markets. The goal is to position the company among the leading providers of AI solutions for the financial sector.