Ambitious Aarhus startup behind help app has gone bankrupt

The Aarhus-based startup Shouter, which wanted to make it easier to find local helpers for practical tasks via an app, has gone bankrupt. It appears from the Danish Official Gazette and was first reported by Aarhus Stiftstidende. The bankruptcy comes after several years with big ambitions and prominent investors on board, including Founderment Ventures, backed by Bestseller billionaire Anders Holch Povlsen.

Shouter was launched with the goal of becoming “Europe’s largest all-in-one marketplace for practical tasks” with a focus on local suppliers that the user was matched with via the platform.

Read also: Startup of the Week: Shouter wants to take Europe with an idea most have failed with – TechSavvy

“With us, you can ‘shout’ your task into a digital universe and only be introduced to interested, qualified and local people who can fix it and help you further,” said Simon Cederholm, CEO and co-founder of Shouter, when TechSavvy Media interviewed him in 2022.

Millions in deficit

In recent years, the company behind the app has operated with growing losses. The latest financial statements showed a loss of DKK 4.5 million and a negative equity of DKK 5.5 million. Already in the financial statements for 2024, management made it clear that the company’s survival was dependent on new capital.

Shouter was originally built with a Jutlandic, handheld approach. The first tasks were matched manually without any technological infrastructure, and the concept quickly showed potential: In the first month, the platform had a turnover of DKK 100,000 in Aarhus alone. The ambition was to become strong locally and then scale to larger European cities such as Copenhagen, Berlin and Amsterdam with investments in the range of DKK 10-15 million.

Read also: When the Aarhus startup left The Lion’s Den empty-handed, they fought on. But now they’ve gone bankrupt – TechSavvy

“Digital creators already have great platforms like Worksome. But when we talk about the future of work, many forget the craftsmen. And that’s the clientele we’re talking to,” said Simon Cederholm in the interview with TechSavvy Media in 2022.

But the dream of becoming the next big tech success from Aarhus ultimately ended with a bankruptcy petition.